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Faux Snakeskin and Power Suits

In her tailored navy-blue blouse and dark pinstriped trousers, Minjeong Kim looks all business — muted, buttoned-down. But then you notice her shoes. Sitting at her desk in Milam Hall, she lifts her foot to show off the wedged sneaker with its hidden two-and-a-half-inch heel.

Know Thy Customer

Teams of students led by faculty mentors design and conduct research that start-ups or established firms can use to inform their marketing plans and guide product development.