A growing swath of consumers who value economic, environmental and social responsibility are generating demand for sustainable products and practices. Manufacturers that don’t adapt risk losing market share.
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Nick Houtman is director of research communications at OSU and edits Terra, a world of research and creativity at Oregon State University. He has experience in weekly and daily print journalism and university science writing. A native Californian, he lived in Wisconsin and Maine before arriving in Corvallis in 2005.
A growing swath of consumers who value economic, environmental and social responsibility are generating demand for sustainable products and practices. Manufacturers that don’t adapt risk losing market share.
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