Scientists must communicate — and not just with each other
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Scientists must communicate — and not just with each other
It affects you and the people you care about
Two science communicators offer advice on how to connect
New technologies have expanded the number of channels for reaching voters and the capacity to evaluate the effectiveness of those messages.
Being sensitive to the other person, curious about them, attempting to understand them and what they think about the topic of the communication, and responding to them thoughtfully as they engage the conversation — we know this works in our personal lives. It’s not the end, but it may be a way forward. Even with communicating about climate change.