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Faux Snakeskin and Power Suits

In her tailored navy-blue blouse and dark pinstriped trousers, Minjeong Kim looks all business — muted, buttoned-down. But then you notice her shoes. Sitting at her desk in Milam Hall, she lifts her foot to show off the wedged sneaker with its hidden two-and-a-half-inch heel.

Seedbed for Startups

Methane-powered engines. Autonomous helicopters. Online shopping assistants. Electricity from wastewater. These new products and the business opportunities they generate are in the pipeline at Oregon State University’s Advantage Accelerator. They are among 14 research concepts or spinoff companies selected to participate in a program that spurs the creation of new companies from university-based research. Five […]

Sustainable Supply Chains

Recycling isn’t just for consumers. Manufacturers are finding competitive advantages in what is known as “end-of-life product management,” says OSU business professor Zhaohui Wu. While dealing with old desktop computers and other high-tech cast-offs can be expensive, innovative companies are redesigning their products — and their supply chains — in response to “take-back” laws cropping […]

Wired Fantasies

There’s a cyber-equivalent of souping up your car inside and out: “modding.” It’s part of the DIY (“do it yourself”) computer culture. Instead of gutting and customizing your ride, you’re modifying your PC. Modder Richard Surroz sees himself as a kind of PC Picasso, or perhaps a Rodin. “I can’t paint, I can’t sculpt, but […]